When most partner locations think about DNA testing, paternity is often the first, and sometimes the only, service that comes to mind.  While paternity testing is an important offering, limiting DNA services to paternity alone can unintentionally restrict growth and cause potential clients to look elsewhere. 

Today’s consumers are actively searching for a wide range of DNA testing services, and many don’t know exactly which test they need when they begin their search.  If those options aren’t clearly visible, they may assume your location doesn’t offer the service they’re looking for, even when you do. 

Below are six DNA testing services clients are actively searching for, and why making them visible matters to your business. 

1. Paternity DNA Testing
   1. Paternity testing remains one of the most requested DNA services and is often the entry point for clients seeking answers.  However, it’s important to remember that not every family situation fits a standard mother-father-child scenario.  Making paternity visible is essential, but should not stand alone. 
2. Grandparent DNA Testing
   1. Grandparent testing is frequently used when one or both parents are unavailable for testing. This option is commonly used in legal casework.  Clients searching for this service may not realize it exists unless it is clearly listed and explained. 
3. Siblingship DNA Testing
   1. Sibling tests help determine whether individuals share one or both biological parents. This service is often used in estate matters, family reunification, or personal knowledge cases.  Without clear descriptions, clients may incorrectly assume paternity testing is their only option 
4. Immigration DNA Testing
   1. Immigration DNA testing is a highly specialized service with strict requirements and procedures.  Families navigating immigration processes often search specifically for providers who understand the Immigration DNA process and regulations.  Highlighting Immigration DNA services helps position your location as a trusted resource for these complex cases. 
5. Avuncular DNA Testing
   1. Relationship testing with aunts and uncles serves clients whose situations don’t fit traditional categories.  These cases are more common than many realize and represent opportunities that are often missed when DNA services aren’t fully listed. 
6. Prenatal DNA Testing
   1. For expectant mothers seeking answers before birth, prenatal DNA testing is a growing service within the DNA testing industry.  Clients searching for this service are often highly motivated and actively comparing providers. Visibility and clear explanations are key to standing out against your competitors. 

Why This Matters for Your Business

Many clients don’t search for “DNA testing” broadly, they search for a specific relationship or situation.  If your website, booking system, or service list only references paternity testing, you may be unintentionally turning away qualified leads. 

Clearly listing all available DNA services: 

• Increases booking opportunities
• Reduces confusion for clients
• Helps staff confidently guide clients
• Positions your location as a comprehensive DNA testing provider 

Take the Next Step

If your location offers access to a full range of DNA testing services, make sure your website, booking flow, and service descriptions reflect that.  A simple shift from “Paternity Testing” to “DNA Testing”  with clearly defined options can make a measurable difference in client engagement and revenue.

 If you are unsure your current setup fully showcases what you offer, now is the time to review and optimize.